MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

Social and cultural environment includes social and cultural values, judgements, lifestyles, traditions and beliefs of society26. While social environment includes variables related to social structure and consists of religion, family, social groups, class or caste structure, education, occupation, level of well-being, health conditions, factors in cultural environment are less apparent as culture is a type of learned behavior which is passed on from generation to generation.