PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

PAYLAŞ:

SORU:

What does straight re-buy involve?


CEVAP:

Straight re-buy situation is when the same product is brought from the same supplier. Straight rebuy involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs.