MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

Technological environment includes forces which develop new technologies, creating new products, and also market opportunities19. Perhaps technological environment is the most dramatic force as it changes rapidly, and it transcends national and international borders20. Technological environment has presented us antibiotics, laptops, cell phones, the Internet, etc. which have eased our way of living. From a different perspective, it helped to reduce costs for companies. For instance, barcodes and radio-frequency identification (RFID) enable product tracking improving inventory accuracy and efficiency, and thus reducing costs, and increasing profits for companies. Moreover, with new softwares and computer programs, companies can develop optimal routes for delivery which reduces the fuel used. This has two advantages. First, companies reduce their costs, and as they use less fuel, the environment is protected.