PRINCIPLES OF MARKETING Dersi The Marketing Environment soru detayı:

CEVAP:

Kotler and Keller describe this generation as a generation born between 1979 and 2000. Consumers of this generation have met cables since their birth; they played computer games, surfed on the web, downloaded music, used instant messaging and connected with their friends via mobile phones. They are socially very conscious and sensitive to environmental issues. They are confident, selective and impatient.