PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

The buying center “refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision.” In other words, the buying center is all the individuals or groups of people who contribute to the buying decision, who share a common goal and who also share all risks included in the buying process.