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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What does the term Concentrated (niche) marketing refer to?


CEVAP:

Concentrated (niche) marketing is a market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.