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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları
PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:
SORU:
What does the term Differentiated (segmented) marketing refer to?
CEVAP:
Differentiated (segmented) marketing is a market-coverage strategy in which a firm targets several market segments and designs separate offers for each.