CEVAP:

Grobalization is a combination of the words ‘growth’ and ‘globalization.’ Grobalization implies the imperialistic goals, desires, and needs of big businesses or companies (e.g. McDonald’s, Coca-Cola, Wal-Mart, Disney and Hollywood) or even entire nations to settle in diverse areas of the world so that their supremacy and impact can grow. Ritzer uses the term ‘grobaliation’ — rather than globaliation — because it explicitly refers to the ‘growth imperatives of organiations and nations to expand globally and to impose themselves on the local’. “In other words, grobalisation is both a specific and a radical form of globalisation. Grobalisation demonstrates that global capitalism can reign. Globalisation is more general and refers, succinctly, to global interconnectedness or the global diffusion of practices. In and of itself, globalisation is not monolithic. It is not a homogenising force that coerces local cultures to embrace its norms, practices, and values”