CEVAP:

Movement by a manufacturer or trader into a wider field of products is defined as diversification by A Dictionary of Business and Management (2016). Diversification may be achieved by buying firms already serving the target markets or by expanding existing facilities. The rationale of diversification is decreasing risks. It has always been explained as “not putting all the eggs in one basket”. The most important point about this motivation is that diversification should add value to investing firm.