MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

A good strategic marketing planning is a proprietary asset for companies as it sets the path by analysing the environment and allocating resources to create competitive advantage.

However, marketing strategies and planning may fail. There are several reasons for these to fail. For instance, marketing managers may fail to generate useful information, to acknowledge environmental changes, or competitors, to integrate their strategic plans into corporate level planning.

The consequences of a failed planning may be catastrophic for a company. It means that you failed to create value for customers; therefore you lose customers as well as their money. Apart from money, you lose time, and effort.