MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru detayı:

PAYLAŞ:

SORU:

What is a BCG Growth-Share Matrix?


CEVAP:

BCG Growth-Share Matrix is a portfolio planning method evaluating strategic business units of a company in terms of their market growth rate and relative market share.