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Marketıng Management
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru cevapları
MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Strategic Management, Competition, and Marketing soru detayı:
SORU:
What is a BCG Growth-Share Matrix?
CEVAP: BCG Growth-Share Matrix is a portfolio planning method evaluating strategic business units of a company in terms of their market growth rate and relative market share.
BCG Growth-Share Matrix is a portfolio planning method evaluating strategic business units of a company in terms of their market growth rate and relative market share.