PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

New task situation is when the organization buys a certain product/ service for the first time. In a new task-buying situation, the purchasing problem is completely new to the organization; the organization has no prior experience with the product/purchase situation, and thus is in need of a big amount of information. This type of buying situation occurs in an organization very seldom.