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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:
SORU:
What is a new task-buying situation?
CEVAP:
New task situation is when the organization buys a certain product/ service for the first time. In a new task-buying situation, the purchasing problem is completely new to the organization; the organization has no prior experience with the product/purchase situation, and thus is in need of a big amount of information. This type of buying situation occurs in an organization very seldom.