PRINCIPLES OF MARKETING Dersi Consumers and Consumer Behavior soru detayı:

CEVAP:

When buying frequently purchased products, such as milk, consumers practice routine response behavior. Routine response behavior is repeatedly selecting a particular way of satisfying a need when it occurs. It is also called as Automatic Response Behavior, Routine Response Behavior and Routinized Problem Solving. This type of buying decision is related to convenience products that are generally low priced and purchased frequently.