AOF.SORULAR.NET
aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Marketing Mix soru cevapları

PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:

PAYLAŞ:

SORU:

What is AIDA?


CEVAP:

Promotion mix is a set of tools which aims to communicate with consumers and other parties. The aims of promotion is explained by AIDA formula:

  • Attention: Promotion should draw the attention of potential buyer.
  • Interest: Promotion should make prospect interested in the product.
  • Desire: Promotion should create a desire to purchase the product.
  • Action: Promotion should make potential buyers purchase the product.