MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

PAYLAŞ:

SORU:

What is demographic environment?


CEVAP:

Demographic environment deals with human populations and its characteristics such as age, gender, income, occupation, etc. It is important to analyse demographic environment as it includes people consisting of consumers and customers who make up markets. For instance, women’s contribution to work force has been increasing in Turkey. This means that these women have less time to cook in households, and this has created a need for frozen foods.