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BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru cevapları
BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:
SORU:
What is localization strategy?
CEVAP:
A localization strategy, which is common in the consumer markets and usually adopted when entering the large and/or idiosyncratic foreign markets, necessitates maximizing local responsiveness and hoping that local consumers will perceive the products as local ones.