BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

PAYLAŞ:

SORU:

What is localization strategy?


CEVAP:

A localization strategy, which is common in the consumer markets and usually adopted when entering the large and/or idiosyncratic foreign markets, necessitates maximizing local responsiveness and hoping that local consumers will perceive the products as local ones.