BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:

PAYLAŞ:

SORU:

What is ''market research''?


CEVAP:

Market research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company (Kotler, 2003, p. 129).