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BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru cevapları
BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:
SORU:
What is ''market research''?
CEVAP:
Market research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company (Kotler, 2003, p. 129).