PRINCIPLES OF MARKETING Dersi Marketing Mix soru detayı:
SORU:
What is price and how does it differ from other marketing mix elements?
CEVAP:
Price is the amount of money paid by consumers to buy a product or get a service. Price differs from other marketing mix elements due to some reasons. Firstly, it provides revenue while others create a cost. Secondly, price is the most flexible element of the marketing mix; companies may make price changes such as increasing and decreasing it easily. Lastly, other marketing mix elements create value for consumers while price captures value from them.