BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

CEVAP:

The Boston Consulting Group (BCG) provides a matrix as an instrument for helping corporations allocate their resources based on the growth rate of each strategic business unit’s (SBU) market (10% per year being considered “high”), and relative market share of each SBU (the ratio between the market share of the SBU and that of its leading competitors is considered as the equal breaking point between “high” and “low”).