AOF.SORULAR.NET
aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları

PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

PAYLAŞ:

SORU:

What is the best-known model of the B2B buying process?


CEVAP:

Although there are many models specifying the stages of the B2B buying process, the best-known model is the Buygrid Framework developed by Robinson, Faris and Wind.