PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

B2B marketing may be defined simply as marketing activities that take place among businesses/organizations. One of the earliest definitions of B2B marketing was made by Webster11 stating that B2B marketing is “the marketing of goods and services to industrial and institutional customers”. Morris defines B2B marketing as “the performance of business activities that facilitate exchange processes between producers and organizational customers”. Stated differently, “B2B marketing is the management process responsible for the facilitation of exchange between producers of goods and services and their organizational customers.”