PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

When a need exists in an organization, and a decision to purchase is going to be made, all people in the organization who are involved in this decision make up the buying center. It should be noted that the buying center is not the same as the purchasing department; it includes more than the purchasing department and is made up of people working in the organization who are in different departments and who work at different levels in the organization.