MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Product Management soru detayı:

CEVAP:

Line extensions involve introduction of additional items in a given product category under the same brand name, such as new flavours, forms, colours, ingredients, package sizes, etc. Majority of new product launches by companies are line extensions.

On the other hand, brand extention means extending a current brand name to new or modified products in a new category. This is a powerful tool in brand development and management. It helps new products to acquire instant brand recognition, and faster acceptance.