MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

PAYLAŞ:

SORU:
What is the difference between market segmentation and market segment?

CEVAP:
Market segmentation divides a market into distinct groups of customers sharing diverse needs, wants and purchase behaviours, behaviours; thus, it requires different products and services.

Market Segment consists a group of consumers sharing similar needs, wants and purchase behaviour; thus, it requests similar products.

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