CEVAP:

The Frankfurt school suggests that in the twentieth century the modern mass culture was the key tool of ideological domination of capitalism. The term of mass culture refers to the culture created by the culture industry, which invades the market with (cultural) products aiming at superficial pleasure and entertainment, and consumed simply without questioning by passive consumers who lack passion for criticism. In other words, this cultural structure that re-produces and legitimizes the capitalist system is referred to as mass culture, affirmative culture or culture industry.