CEVAP:

Adorno and Horkheimer analyze the place of post-industrial modernization in the 20th century, and the cultural transformation they witnessed as a result of cultural industries. According to the theorists, culture produced by cultural industries does not develop spontaneously, and it is a standardized and commodified culture aiming at reaching the widest masses. The consumers of this culture, which is far from being natural, and is quite artificial, are modern individuals who are the most loyal consumers of cultural industries. This situation, which can be defined as the simplification of the culture, is also called mass culture. Mass culture is a culture that belongs mainly to industrial capitalism, and is largely produced by mass media. It targets both more consumption and profit, as well as reproduction of capitalist values.