MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

PAYLAŞ:

SORU:

What is the  main steps for marketers to follow in their marketing processes according to Kotler and Armstrong?


CEVAP:

Kotler and Armstrong listed five main steps for marketers to follow in their marketing processes as below:
• Understanding the market place and customer needs and wants,
• Designing a customer-driven marketing strategy,
• Developing an integrated marketing program that delivers superior value,
• Building profitable relationships and creating customer satisfaction,
• Capturing value from customers to create profits and customer equity.