PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

CEVAP:

Each marketing research requires a distinct approach and a discrete effort, since each marketing research issue has unique features and covers distinctive questions and points to be answered. On the other hand, as marketing research entails the systematic and objective identification, collection and analysis of the relevant information, it involves a structured set of steps during execution. These steps that define the tasks to be accomplished in conducting a marketing research study are called the marketing research process.