MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

After segmenting markets, a company needs to select target market(s). A target a market consists of a group of customers sharing similar needs, wants and purchase behaviour, thus requesting similar products, and companies may target markets at different levels. At one extreme, companies choose to target very broadly (undifferentiated marketing). Undifferentiated marketing is also called mass marketing.