MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

PAYLAŞ:

SORU:
What is the relation among needs, wants and demands?

CEVAP:
Needs can be considered as the basic human requirements such as food, shelter, water, etc. Individual needs are basic needs for individuals in case of knowledge acquisition and self-expression. Wants are different than needs that they are mainly shaped by the cultural environment or the personality of individuals. Demand is shaped by the buying power of the people. In the light of their specific needs and wants, people demand products and services which bring out the most value and satisfaction.

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