MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Organizations soru detayı:

CEVAP:

Market segmentation is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company. Following the segmentation process, companies need to select one or more market segments to serve as their target markets.  For each target market, the company develops a market offering through positioning the product or service in the minds of the customers.