CEVAP:

Briefly, resource-based view focuses on the competitive advantage concept. According to this view, external business opportunities can be exploited and created by company managers best by using the existing resources of the company, rather than acquiring new skills. Competitive advantage can be achieved by using tangible and intangible assets as internal resources. Intangible assets are seen as a main source of competitive advantage rather than tangible assets, because unlike tangible assets, they are not sold in the market and competitor companies cannot easily buy them.