MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

PAYLAŞ:

SORU:

What is the role of competitors in company's micro external environment?


CEVAP:

As the aim of marketing is to create value and satisfaction for customers, marketing managers try to anticipate the needs of target market and act according to those needs. However, similarly the companies that are selling similar goods and services are trying to do the same.