MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

CEVAP:

Since the aim is to create value and satisfaction for customers, they are the most important actors in the micro external environment. They are the ones who decide whether your product offering is good or bad, and they create the public image of your company by developing perceptions.