AOF.SORULAR.NET
aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru cevapları

PRINCIPLES OF MARKETING Dersi Segmentation, Targeting and Positioning soru detayı:

PAYLAŞ:

SORU:

What is undifferentiated (mass) marketing?


CEVAP:

Undifferentiated (mass) marketing is a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.