BUSINESS INFORMATION SYSTEMS (İŞLETME BİLGİ SİSTEMLERİ) - (İNGİLİZCE) Dersi Marketing Information Systems soru detayı:

PAYLAŞ:

SORU:
What kind of information does the commercial interaction between the firm and
its customers may offer ?(Lancester and Massingam, 2011):

CEVAP:
The commercial interaction between the firm and
its customers may offer a great deal of information
including (Lancester and Massingam, 2011):

Total sales or sales volume over time, Regional sales, Sales volume by market segment, Sales by trade category, Sales volume by type of channel of distribution, Pricing information, Communication mix information, Sales representatives’ records and reports, Inquiries or complaints received.

Marketing Information Systems İle İlgili Bütün Soru Cevaplara Geri Dön