CEVAP:

Investing in public diplomacy initiatives, transforming the Turkish Airlines into one of the largest air-carriers all over the world, founding the English language TRT-World, redesigning the TRT as a multi-lingual broadcasting company, increasing humanitarian and development aids to poor and needy countries, and establishing particular state institutions in charge of dealing with the problems of Turkish-origin people in the countries which host sizable Turkish communities can all be considered as important soft power initiatives.