MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Marketing Planning, Implementation and Control soru detayı:

PAYLAŞ:

SORU:
What should the features of objectives be?

CEVAP:
Objectives should be SMART, meaning Specific, Measurable, Achievable, Relevant and Time-bound/Time-based/Time sensitive. Sometimes “goals” are terminologically used interchangeably with “objectives”.

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