MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Introduction to Marketing soru detayı:

PAYLAŞ:

SORU:
What types of conflicts can be seen in the distribution channels?

CEVAP:
Three types of conflict can be seen in the distribution channels: horizontal, vertical, and multichannel conflict.

Horizontal channel conflict takes place between channel members at the same level.

Vertical channel conflict refers to the conflict in the distribution channel at different levels.

Multichannel conflict is a kind of channel conflict originating from the competition at the same channel level that sells to the same market, but between different types of intermediaries.

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