PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

CEVAP:

Modified rebuy situation is when a certain change occurs in the purchase process (ie. a change in the product or the supplier). Modified rebuy occurs when the buying organization requires some type of change in the purchasing process of a product. This change may be due to changing needs of the organization, dissatisfaction with the current product/supplier, modifications in the product/production process or just to look out for better alternatives.