ORGANIZATIONAL THEORY AND DESIGN (ÖRGÜT KURAMI VE TASARIMI) - (İNGİLİZCE) Dersi Organizational Strategy, Design & Effectiveness soru detayı:

CEVAP:

A cost leadership strategy is adopted when a firm tries to keep costs low compared to competitors to gain market share. Products or services offered must be perceived by customers as at least comparable to competitors in the industry. Typically, the company seeks efficiency of operations (efficiency orientation) by way of technological innovations in manufacturing, economies of scale, and/or lower input costs.