CEVAP:

Each channel alternative has unique advantages and disadvantages and produces a different level of sale and cost for the producers. Therefore, producers should evaluate the channel alternatives against economic, control, and adaptive criteria.

Economic criteria used in the evaluation of major channel alternatives include the likely sales, costs, and profitability of different channel alternatives since each channel alternative produces a different level of sales and costs.

Control and adaptive criteria are also used in the evaluation of major channel alternatives.