PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:

CEVAP:

1. Defining the information needed
2. Identifying whether the overall design is to be exploratory, descriptive or causal
3. Devising the techniques for investigation or measurement

4. Organizing an appropriate form or questionnaire for data collection
5. Determining the sampling process and sample size
6. Elaborating the steps of qualitative or quantitative data analysis