BUSINESS MANAGEMENT (İŞLETME YÖNETİMİ) - (İNGİLİZCE) Dersi The Fundamentals of Strategic Management soru detayı:

PAYLAŞ:

SORU:
Which tends to lead to competitive advantage; tangible resources or intangible resources?

CEVAP:
Rather than tangible resources, intangible resources tend to lead to competitive advantage. Competitive advantage tends to be developed from intangible rather than tangible resources. Tangible resources can be bought on the open market easily by anyone who has the necessary cash. However, it is very difficult to buy intangible resources if not impossible and it takes longer to build them.

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