PRINCIPLES OF MARKETING Dersi The Marketing Environment soru detayı:

CEVAP:

Baby Boomers are the generation born between 1946 and 1964.34 They
were born between the end of the Second World War and 1964 when birth rates intensified. Baby boomers value individuality, self-expression, and optimism. They define themselves with careers in terms of their characteristics, lifestyles, and attitudes and many of them are workaholics. 

Baby boomers are an optimistic generation in terms of general attitudes. They believe in opportunities and often try to make a positive difference in the world in an idealistic way.