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aof.sorular.net Prıncıples Of Marketıng PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları

PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

PAYLAŞ:

SORU:

Who are called initiators?


CEVAP:

Initiators – anyone in the organization that recognizes a need and requests a purchase. This need may be a product that is already being used, a modified version or a product that is entirely new.