PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:

PAYLAŞ:

SORU:

Who are gatekeepers in the buying center?


CEVAP:

Gatekeepers – the people who control access of information into the buying center and the sharing of information among the members in the buying center. Sometimes a gatekeeper may directly influence the final decision by not providing some critical information to the buying center.