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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru cevapları
PRINCIPLES OF MARKETING Dersi B2B Markets and Business Buying Behavior soru detayı:
SORU:
Who are gatekeepers in the buying center?
CEVAP:
Gatekeepers – the people who control access of information into the buying center and the sharing of information among the members in the buying center. Sometimes a gatekeeper may directly influence the final decision by not providing some critical information to the buying center.