CEVAP:

Anyone who thoroughly focuses on the conducts in a market discovers that products are at the center of marketing exchanges. Consumers buy products to solve their problems with an aim or an expectation of improving or altering their lives and existances. For instance, when someone spills some orange juice on the carpet at his/her home (the problem), he/she needs to clean the stain (altering the situation) from the carpet. He/she will look for the products (solutions) that whipes off stains.