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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru cevapları
PRINCIPLES OF MARKETING Dersi Marketing Research and Marketing Insight soru detayı:
SORU:
Why is product research carried out?
CEVAP:
Product research can be carried out for testing new product concepts and opportunities, revealing customer expectations on a new product’s content or design, and comparing the performance of an existing product with its competitors.