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Prıncıples Of Marketıng
PRINCIPLES OF MARKETING Dersi The Marketing Environment soru cevapları
PRINCIPLES OF MARKETING Dersi The Marketing Environment soru detayı:
SORU:
Why is top management important in designing marketing plans?
CEVAP:
In a company, top management sets the company’s mission, and all the objectives and strategies are set based on this mission. Therefore, in designing marketing plans, marketing management should consider top management.